Privacy policy



ArtsGalleri — Legal Policies

Company details
Bluell AB
Organisation number: 559459-6776
VAT number: SE559459677601
Registered office: Sollentuna, Sweden
Email: info@artsgalleri.com

1) Privacy Policy — Integritetspolicy

Last updated: 15 February 2026

This Privacy Policy explains how Bluell AB ("ArtsGalleri", "we", "us", "our") collects, uses, stores and protects personal data when you visit or purchase from artsgalleri.com (the "Website"). We comply with the EU General Data Protection Regulation (GDPR).

Categories of personal data

We may collect and process the following data:

  • Identity: name, address, phone number, email address

  • Order information: items purchased, order value, order history

  • Payment information: handled by secure payment providers

  • Technical information: IP address, device, browser type, cookies

  • Behavioural data: page visits, session duration, clicks

  • Customer communication: emails, messages, support cases

Purposes of processing

Your data is processed to:

  • Handle purchases and delivery

  • Provide customer service

  • Send transactional emails (order confirmation, shipping updates)

  • Prevent fraud and misuse of services

  • Meet legal accounting requirements

  • Improve website performance and user experience

  • Provide marketing communications (only with consent)

Legal basis

We rely on the following legal grounds:

  • Contract performance

  • Legal obligation

  • Legitimate interest

  • Consent

Sharing of data

Personal data may be shared with:

  • Payment providers

  • Shipping carriers

  • IT and hosting providers

  • Analytics and marketing platforms All partners process data only according to our instructions.

International transfers

If data is transferred outside the EU/EEA, appropriate safeguards such as Standard Contractual Clauses are applied.

Retention period

Order data is stored for 7 years according to Swedish accounting law. Other data is kept only as long as necessary for its purpose.

Your rights

You may request access, correction, deletion, restriction, objection, and portability. Contact info@artsgalleri.com. You may lodge a complaint with the Swedish Authority for Privacy Protection.